Although Twitter’s CEO, billionaire entrepreneur Elon Musk, has acknowledged that it has been “quite painful” to operate the social media behemoth, it appears that less than a year after his acquisition, the company is already close to breaking even. Things are looking up for the platform; the majority of the advertisers who first avoided the site after Musk’s turbulent takeover have changed their minds. Musk discussed his ownership of the internet platform, its layoffs, rumors, and his distinctive working style in an interview with the BBC on Tuesday. The Twitter communications team was eliminated as part of Musk’s restructuring, and now reporters who email the firm for comment get an auto-reply with a poop emoji.
After purchasing Twitter for $44 billion last year, Musk conducted extensive layoffs to reduce costs, reducing the workforce from over 8,000 to approximately 1,500. Musk claimed that it was essential to save Twitter from going out of business.
“It’s not fun at all,” he said. “The company’s going to go bankrupt if we don’t cut costs immediately. This is not a caring-uncaring situation. It’s like if the whole ship sinks, then nobody’s got a job.”
During the interview, Musk disputed the reporter’s claims that there was an increase in hate speech on the platform, laughed at his own jokes, and repeatedly said that his dog Floki was the CEO instead of him. He even said that he occasionally dozed asleep on a couch in Twitter’s San Francisco office.
Musk asserts that, despite being a privately held firm, Twitter could reach “cash flow positive” status this quarter “if current trends continue.” It’s unclear how he came to that conclusion or what the current financial situation of the business is. However, Musk provided some fascinating information about his ownership of Twitter during a rare occasion for a mainstream medium to question him.