YouTube’s senior business leader announced his resignation from his position as TikTok’s threat to Google’s streaming giant grows. Veteran executive Robert Kyncl, who has worked for the business for more than 12 years, recently revealed that he would be stepping down. He stated, “After 12 incredible years, I’ve decided to move on to the next challenge soon. Working alongside creators, artists, media, and music companies to transform media has been a privilege.” Before joining YouTube in 2010, Kyncl worked for Netflix, but he did not immediately say what he would be doing next.
The New York Post reports, Mary Ellen Coe, who now manages Google’s advertising contracts with small and medium enterprises, will replace him in October. Kyncl’s departure comes as YouTube experiences sluggish growth and fierce competition from TikTok among the highly sought-after Gen Z audience. To attract young users, YouTube and Instagram have implemented “Shorts” and “Reels,” respectively, features that mimic TikTok’s short-video scroll interface.
According to a new Pew Research poll, an astounding 95% of American teenagers claimed to use YouTube, making it the most popular app or website in the study. However, TikTok, a Chinese-owned app that consumes a rising amount of young people’s online time and challenges Big Tech staples like YouTube and Meta’s Instagram, came in second, being used by 67% of teenagers.
YouTube CEO Susan Wojcicki stated, “Under his leadership, YouTube forged new relationships and partnerships in music, traditional media and tech, and our creator ecosystem — without him, the term ‘YouTuber’ wouldn’t be a mainstream term. Thanks to Robert and his leadership team, we are meaningfully contributing to the media industry, having paid more than $30B to creators, artists and media companies in the last 3 years.” Additionally, Wojcicki noted that Kyncl would stay with the company through early 2023to help “ensure a smooth transition of leadership.”