A gym in Phoenix, Arizona, has capitalized on a recent incident that America just can’t seem to stop talking about — Will Smith slapping Chris Rock at the Oscars.
Muscletopia placed the image on a giant banner along with the words, “Keep that BURGER out your F*@#$% MOUTH and head to Muscletopia.”
A not-so-subtle nod to the actual line Smith added after he got back to his seat, telling Rock to keep his wife’s name out of his mouth.
Ivan Amonte, who owns the gym, said, “We’re not just gonna talk about one man who did something wrong, and we’re gonna crucify him for that. We’re gonna talk about what’s right. We’re gonna talk about how important it is to be healthy. We’re gonna talk about how important it is to have self-restraint. We’re gonna talk about how important it is to live, trying to be your best.”
The gym has had plenty of tourists taking pictures and an increase in membership inquiries as a result.